blueSky Marketing, Named Dealers' Choice Award Winner 2008

BlueSky Named 2008 Dealers' Choice Award Winner

San Ramon, CA—March 26, 2008—blueSky Marketing is proud to announce that they have been named the recipient of the Platinum Award in the Special Finance Lead Provider category and recipient of the Gold Award in the Advertising-Direct Mail category of the Auto Dealer Monthly 2008 Dealers’ Choice Awards. “We’re honored to be recognized for the third year in a row as a top special finance lead provider.” said Rory Holland, EVP of Marketing at blueSky. “blueSky continues to drive positive change in the auto lead industry by providing innovative programs that deliver superior results.”

The Award Process
This is the fourth year Auto Dealer Monthly has recognized the most highly regarded vendors, suppliers and finance companies in the retail automotive industry as voted on by dealers. The survey provides dealers and their employees the ability to offer their collective selection of the top providers to the retail auto industry. In all, 36 companies, all chosen by dealers and dealership personnel, were named winners in 20 distinctive categories of products and services, with 25,489 votes cast. Ratings were gathered on the performance of the product or service as well as the support and service from the provider and the overall value compared to cost to the dealership. The complete list of winners, as well as any provider or finance company who rated higher than the group average score in a category, can be found at http://www.autodealermonthly.com/2008DCA_winners.pdf.

blueSky’s Award-Winning Programs
blueSky offers auto dealers a suite of award winning, turn-key lead generation programs and sales conversion tools that include:real Leads™- award-winning specialty finance Internet leads program that provides a turn-key solution to acquire and convert non-prime auto finance consumers into salestrue Mail™ - award-winning direct mail programs that utilize custom credit/demographic criteria that target highly convertible, credit worthy auto finance consumerspreferred Dealer™ - approved, brand specific car buyersSmart Dealer - web-based lead management tool that provides dealers secure access to efficiently manage and convert auto leads and includes integration with DealerTrack® and RouteOne®.For more information log on to http://www.blueskymarketing.com./

About blueSky Marketing Group, Inc.
BlueSky is an automotive direct marketing and lead generation company that provides auto dealers nationwide with efficient and effective customer acquisition and sales conversion tools to penetrate the non-prime auto finance market. blueSky’s suite of award-winning lead generation programs are designed to produce incremental vehicle sales without requiring significant change to dealers infrastructure or processes. BlueSky Companies, Inc. is the parent company for blueSky Marketing Group, Inc., and blueSky Financial Services, Inc., a nationally licensed sales finance company. BlueSky’s corporate offices are located in the East Bay of San Francisco in San Ramon, California. http://www.blueSkyMarketing.com

About Auto Dealer Monthly
Auto Dealer Monthly is delivered to more than 35,000 automotive professionals nationwide every month. Auto Dealer Monthly is the day-to-day resource for automotive dealerships of all sizes. It is known for offering business solutions to dealers by providing information necessary to make wise decisions regarding products, services or process changes in daily operations.For more information regarding Auto Dealer Monthly call 888-300-8844 or go to http://www.autodealermonthly.com/

A New Standard in Auto Internet Lead Quality

***** IMPORTANT NEWS *****
Quality, Conversions Up 50% with New "Smart Filter" Technology

Dear Auto Dealers,

I'm writing to share some important news regarding the quality of blueSky Marketing's special finance Internet Leads. Our Real Leads, special finance auto Internet leads program just got a whole lot better!

Highlights:
- New "Smart Filters" have increased lead quality by up to 50%
- Just say "NO" to bogus leads - (only pay for valid in-market leads)
- Return invalid leads with "one-click" (we've got you covered)
- Don't pay for another duplicate lead - (New program) Call for details

~ SPECIAL OFFER: Up to $9 OFF Real Leads* - FREE Pure BDC ~

NEW ~ "Smart Filters":

In cooperation with our dealers, blueSky has developed and deployed a "new standard" in lead validation that virtually eliminates bogus leads - before they reach you. On September 1st, our new, "Smart Filters" were deployed to automatically reject bogus leads and replace them with valid customers - all in real-time. So far, the new "Smart Filters" technology has improved quality by up to 50% and dealers are reporting increased lead conversions- even in this challenging market. Smart Filters utilize proprietary, lead validation technology that continues to get "smarter" as more leads are validated - so your lead quality will continue to improve.

FREE ~ BDC Verification:

We don't stop there. Although unlikely, should a bad lead survive our electronic Smart Filters, our Pure BDC™ will catch it. Yes, we attempt to call all of the leads with our U.S. based Pure BDC™to confirm contact information and purchase intent. Any bad leads are automatically removed and replaced with a valid lead ~ all at no additional charge. Don't pay for another bogus lead. blueSky leads are backed by the industries most comprehensive Lead Quality Guarantee - so you can work more real leads and sell more cars.

At blueSky, we're committed to delivering you the highest quality leads in the industry, while providing simple, yet innovative tools to help you to convert more of your leads to sales.

Click here to see testimonials from Greg Goebel and see what blueSky Dealers have to say.

Dealer references available upon request.

Go online to blueSkyMarketing.com for details.

We look forward to earning your business!

Rory Holland

EVP, Marketing




~~~~~~~~~~~~~~~~~~~~~~~~~~~~ blueSky Marketing provides auto dealerships an award-winning suite of customer acquisition and sales conversion products that produce incremental vehicle sales and higher gross profits without significant change to dealers existing infrastructure. At the core of blueSky are its innovative, award-winning Real Leads, True Mail and Smart Dealer solutions that are powered by proprietary technology, innovative processes and industry leading strategic relationships.blueSky's auto lead programs and sales conversion solutions provide unique benefits that result in superior performance and ROI for automotive dealers nationwide.



*Lead discounts may only be available in select markets and for the first month of activation.

Successful Lead Generation.

Successful lead generation programs start with clearly defined goals.

What do you want to accomplish?
How many leads do you want to generate, what mediums - Internet, Direct Mail, TV, Print?
What defines a good lead?
How many leads should sales convert to make the program a success?

A good lead gen program will include clearly defined goals, the definition of a quality lead, and regular collaboration with sales to maintain buy-in and achieve goals.Typically, the problem starts with marketing generating what they believe to be a quality lead and sales views the leads as poor and does not follow-up in a timely manner. Therefore, leads are literally dropped on the floor. This is where a clearly defined lead definition comes into play, as well as clear communication and collaboration with sales to develop a successful lead generation program.

Have you ever heard "there's not enough leads" or " too many poor leads"? You can counter this by building in electronic validation on your online lead gen applications, or phone scripts into your marketing lead generation process. Why not handle the initial follow-ups for sales? By creating the follow ups for sales you will improve conversions, and reduce the amount of leads that are not followed up on. Not to mention, the credibility you build for your company by delivering a timely follow up!Require an email address during the lead capture process, and draft and ideal follow-up in the form of email auto-responders. Take this same follow-up and use it at your call center for each lead that cannot be reached via email.You'll see your conversion numbers skyrocket, and hear much less complaining from sales about the poor quality leads that marketings generating.

For more information, visit http://www.blueskymarketing.com

Build Rapport and Sell More Cars.

Do you convert all of the special finance auto leads that you purchase each month? Of course not, but most dealers only convert about 6-9% of the leads they receive. That means that 90+% of the leads "you purchase" go somewhere else to buy a car. Don't let this happen to you.

I'm here to tell you that you "can" do better! Follow these simple guidelines and you'll be on your way to closing more leads, and selling more cars.

1. Follow up immediately. Most applicants buy a car within six hours of applying so don't wait to follow up. Use email if possible, and follow immediately with a phone call.
2. Be helpful, and courteous. Most sub prime applicants have had bad car buying experiences at some time in their life, so by being sensitive to their situation will go a long way to building a good rapport.
3. Build the relationship. By providing helpful information about the financing process you will set yourself apart from your competition who are just trying to sell cars and not build relationships. You'll win their trust and earn a new customer by making the car buying experience a positive one.
4. Schedule "same day" appointment. Invite the sale by scheduling an appointment that day if possible. The sooner you get them in the store the more likely that they'll buy a car from you and not your competition.

Just a few simple steps that should improve your ups, and help you sell more cars.For more information visit http://www.blueskymarketing.com/